Research in advertising is done to produce better ads that are more efficient in motivating customers to buy products or services. This research can be based on a specific advertising campaign or it can be more general and based on how advertising creates an effect on people's minds. Many approaches are involved in conducting advertising research such as economic, psychological, demographic and sociological.When designing ads for specific products there are many things to look like where the ad should show, whether it can be printed in newspapers or magazines or broadcast on television or radio or published on the Internet. Many methods are done to gather relevant information. The study itself consists of two kinds, syndicated and customized. Syndicated research is a single study conducted by companies that are available to other companies as well. Customized research is a study based on certain criteria and performed for a particular company and the results are only available to the company.
Pre-testing or installation testing is a special type of research that determines market efficiency in advertising before launch or before final production. The more testing done, the more likely it is that the ads will succeed and each test should be applied multiple times. This can be done by studying the level of attention, motivation, brand relevance, customer communication and entertainment. Emotional currents and attention flows are broken down and studied separately. The results are applied to ads that are still being developed to recognize weak points and replace them. A reliable feedback loop can guide researchers, clients and agencies to work in harmony. Testing should be applied during the storyboard stage of the ad. This is an early stage and the results are very predictive. During this process the image is selected and used as an integrated campaign print ad.
Ad tracking or ad tracking studies are syndicated or customized. Studies are conducted within a certain time or continuously. Market research is conducted to determine the relevance, performance, awareness, and preferences of the brand in accordance with the attitude and use of the product. They are done by, conducting interviews both on the phone and internet. Ad testing complements the beliefs and describes whether the strategy follows a strategy.
All of the above research should facilitate the development of client ads to make end products easier to achieve. This study should contain rational information that not only has surface knowledge but also provides an in-depth view that will open the window to the customer's mind. Customers must also provide timely information based on facts and not based on imaginary thoughts and self-delusions. He should be able to explain the role of advertising in the overall marketing plan. Working with a vacuum does not get the desired result.
The basis is to provide an in-depth understanding of consumers to improve advertising techniques and other marketing decisions. Traditional methods of qualitative and quantitative techniques have been improved to analyze information with good insights.
Fast changing customer needs and needs are hard to trace, but must be learned to improve ad quality. The change is due to the many options offered to them by the market.
