Since the advent of the internet, advertising on the World Wide Web has been very popular. Many companies, companies and businesses have taken advantage of this and you can see ads on any web page you visit. Consumers can go to the search engines and type in keywords related to what they are looking for and hit search and they will be given a large list that they can choose. This is a cost-effective and time-saving advertising method.It has become so easy for any business to have a personal site with which they can advertise, interact directly with customers; provide details about their products and services. Periodical newsletters, offers, discounts can be inserted on the site to increase visitor interest.
Because it's easy to reach viewers about any type of business, there's always the possibility of abuse. Based on these internet ads are grouped into two types of advertising, legal online advertising and illegal online advertising. Legal online ads include online advertising directories, search engine ads, e-mail ads, and desktop ads. Illegal advertising is better known as spamming. This is usually done by changing some system settings with the help of external applications after pop-ups are sent to a specific network or computer. External applications are known as adware or spyware. Some of them are really dangerous, the most famous Trojan, very difficult to remove and removed from the system.
With technological improvements, special effects are used to create more engaging ads. The color is clear, the layout of the page is nice and a lot of imagination is involved. Adobe Flash is usually used to design ads recently. Depending on the technology used to design the ads can be classified into different categories.
Banner ads are animations displayed on websites that are usually created in HTML or Eudora. There are different types and sizes of ads. The banner ad trick is a banner ad that has additional functionality on dialog boxes and buttons and is displayed as a warning message or an error message.
A pop-up is an ad that is displayed in a new window that includes an active web page. Pop-under ads open in another window that is under the current web page and can be viewed after the window is now closed or minimized.
Interstitial ads are ads that are displayed before navigating to the desired page.
The wallpaper ad displays the background of the web page.
Ads floating above the screen are known as floating ads.
Polite ads are downloaded at low speed without disrupting the normal functionality of the website.
Ads that expand and change the content of the displayed page are known as ad extensions.
Ads shown in the form of videos on websites are known as video ads.
There are many ways in which ad slots can be purchased on the Internet such as CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means the advertiser is dedicated to paying the number of people the ad will open. CPV or cost per visitor means that the advertiser intends to pay the people to whom the ad is submitted. CPC or cost per click means paying for the number of clicks made on an ad by a visitor. Even if an ad is posted on a website, the amount will be paid only after the visitor clicks the ad URL. CPA or cost-per-action means that publishers prohibit all advertising charges, but are only paid when a visitor clicks on an ad and buys a product or signs up for the service. CPL or cost per lead equal to CPA, it's just that visitors do not have to always buy anything; he can only sign up to get regular newsletters and special offers. CPO or cost-per-order is where an advertiser pays each time an order is made.
Online advertising can not only be used to promote a product or service but can actually be used for purposes such as promoting charity and spreading education.
